By Ryan Jenkins
|For more tips on effectively recruiting Millennials, attend our live webinar “Next Generation Recruiting: 5 Proven Strategies to Attract Top Millennial Talent” on Wednesday, December 9, 2015. As a bonus for attending, you’ll learn the five phases to successfully embracing change.|
Finding talent for your organization is an ongoing process. It’s even more ongoing today because the average work tenure of a Millennial is 2 years. The below strategies should aid you in your quest to recruit the next generation of leaders.
The software development company, Zendesk, has a recruiting video that is a prime example of what resonates with Millennials. Even though this video was created forever ago (in 2012), there are many things to learn for those looking to effectively recruit the right Millennial talent through video.
Below are 17 tips for effectively recruiting Millennials through the use of video.
- Don’t tell, show. Video is the preferred method of consumption for the Millennial generation. Zendesk does a superb job blending visuals with a voiceover to show what it’s like working at Zendesk.
- Infuse authenticity. Millennials can spot phonies online or offline in an instant. While watching the video, viewers receive a genuine sense that people enjoy working at the company, are able to be themselves at work, and collaborate well with each other. Unlike most recruiting videos, try not to make anything seem forced.
- Showcase your growth. Not with boring charts and graphs but like by comparing a picture of the founders vs. video of a cafeteria with all the current employees. Millennials are interested in becoming an integral part of something that’s going somewhere.
- Expose your culture. Zendesk spent very little time on the actual product/service and all the time exposing their company culture. Millennials will choose culture over anything else.
- Flaunt your employees. Millennials want to see who they’d be working alongside. The more diverse and creative the team … the better. Ditch any clip art and stock video and just use your real employees.
- Unveil the lifestyle. Millennials often choose a city before they choose a job. Zendesk beautifully showcased the neighborhood of the headquarters including the eateries, coffee shop, and bars where their employees visit.
- Reveal the office. Highlight the innovate workspaces and work perks (salty licorice, beer, pets at work, etc.).
- Depict an actual day. Show what it looks like going to work, who they are going to meet there, a typical desk, the elevator they will use, where they will park, how they will collaborate, and where meetings are held. The easier they can visualize themselves at your organization, the easier their decision.
- Show off technology. Millennials desire an innovative environment to quench their tech dependence. In the Zendesk video, many employees can be seen using Wi-Fi, flat screens, Macs, iPads, and various smartphones.
- Exhibit social perks. Millennials are looking for community as much as they are a job. In its video, Zendesk highlights its community outreach, office basketball games, parties, and company sport teams.
- Feature your leaders. Highly visible leaders gives Millennials the impression of a flatter organization, which they prefer. Zendesk took it a step further and included shots of its leader laughing and having a good time.
- Get quirky. No Millennial dreams of working for a stuffy organization. Each Zendesk team looking at the camera at the same time and then awkwardly assuming what they were doing, nonjudgement victory dances, someone eating salted licorice, desk races, “Zendesk does not hire a$%-holes,” and superman playing soccer are all quirky, Millennial-resonating brilliance.
- Make it social. Don’t create a recruiting video and post it solely on your website. Put it on YouTube where people can find it. Remember YouTube is the #2 search engine.
- Short video. Our attention spans have shortened since 2012. Create a 1- to1:30- minute recruiting intro video and then serve up other longer videos (if necessary) for those interested in learning more about your organization.
- Compelling music. Your video’s music can make or break the video. Music can demonstrate your relevance, innovation, and the pace of your organization.
- Visible call to action. Zendesk unfortunately buried its zendesk.com/careers link in the “About” section of the video. Make your call to action clear and visible.
- Emphasize teamwork. Millennials value team collaboration. The fact that Zendesk highlighted every employee in the video gives viewers the sense that each employee is valued. (Of course, this might not be viable for larger organizations but it’s something to strive for and emphasize nonetheless.)
Now it’s time to ask yourself the question: What other aspects have been effective in our Millennial recruiting efforts?
Join Ryan as he presents, “Next Generation Recruiting: 5 Proven Strategies to Attract Top Millennial Talent” on Wednesday, December 9, 2015. Regsiter today!
|Ryan Jenkins is an internationally recognized speaker and author who helps organizations better lead, communicate, engage, and market to the emerging generations (Millennials and Generation Z). Check out Ryan’s blog here. Get Ryan’s latest book for free here.|